Being Advertiser Friendly On YouTube
Since the Ad-pocalypse earlier this year , it’s increasingly more important to think of YouTube from the advertisers’ perspectives. Ignoring all other factors, what would you rather have your advertisement shown on?
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Your main focus on youtube should always be generating high watch time and retention. YouTube wants to keep you on the platform watching ads so they make money. If people are leaving youtube after watching your video, you’re going to lose some ranking for that. If they’re coming onto youtube to watch your content and then spending additional time on the platform, that’s going to gain you some ranking. Subscribers don’t really DO anything for you on YouTube, it’s merely a way for these repeat viewers to come back easier. It’s commonly believed that having your subscribers view your new videos or not will have an effect on how much your video is recommended to others.
Since the Ad-pocalypse earlier this year , it’s increasingly more important to think of YouTube from the advertisers’ perspectives. Ignoring all other factors, what would you rather have your advertisement shown on? A channel about history that covers any and all of the negative aspects that go along with it or a channel about cooking that never strays too far from a simple formula. It’s an easy choice to make. You don’t want to potentially be tied to negative things that happened in the past because it could damage your brand.
But not all channels have been hurt by this. Some should even expect an increase in viewership and CPM due to entire categories being wiped out from being monetized.
Since YouTube IS giving them the choice now, it’s time to adapt. YouTube, and ultimately the advertisers, are taking a stand against content with high shock value. The market won’t support it and there is no other logical reason for the change than that. The advertisers supporting the platform have the right to choose where their ads are being played and YouTube creators really don’t have a say in that.
“While RPM is down, it isn’t statistically significant,” says Melissa Hunter, founder and CEO of Family Video Network, which represents kid-friendly creators.” Source
Advertisers are choosing more carefully where their dollars go, but the opportunity to succeed has probably increased for small creators. Sure, the Adpocalypse is bad for everyone making money on YouTube RIGHT NOW, but what about the future? That could be you.